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MICROSOFT PUSH OUTLOOK: GOODBYE HOTMAIL

AntoinetteStiltner 2018.01.09 18:21 조회 수 : 1024

It is generally believed that this adjustment of Microsoft is aimed at the rise of Google Gmail.

In the entire global email market, the pattern is one-third of the world. In June of this year, Hotmail had more than 324 million unique visitors worldwide, Yahoo's e-mailing figure was about 290 million and Gmail at 278 million. However, among the top three email services, only the number of Hotmail users dropped year on year.

A new generation of 'Windows' operating system On the eve of Windows8 release, the United States on July 31 local time, Microsoft announced that it will phase out the 16-year-old Hotmail brand e-mail address, to enable new and old 'Outlook' brand. It is generally believed that this adjustment of Microsoft is aimed at the rise of Google Gmail.

Hotmail service may be

The gradual termination of next year

Microsoft's upgraded e-mail brand this full name is Outlook.com, and its market-leading series of office mail software Outlook similar name.

Outlook.com is for a range of hardware devices other than your personal computer (PC), integrating social networking sites such as Facebook and Twitter. Brian Hall, general manager of Windows operating systems, said: 'We designed it especially for tablets.'

As Microsoft makes these changes, mobile devices and social media are changing how people communicate at work and home. For many consumers, sending text messages on their smartphones makes it more commonplace than writing e-mails to send messages on websites such as Facebook.

The most obvious change for Outlook.com is its clearer interface than Hotmail, removing the hot-button contacts, calendars and SkyDrive (Microsoft's Cloud Services) option buttons in the Hotmail era. Outlook.com contacts can import contacts such as Google Mail, LinkedIn and Facebook, users can open the mail at the same time see the latest social networking site status updates and net posts.

Some media reports said Outlook.com will also open up social media accounts in China such as Sina Weibo, Youku and Douban in the future.

Hall said Outlook.com will also integrate Skype video chat in the future. Microsoft also said Outlook.com has relatively few obtrusive ads and will not place ads on users' private messages.

Outlook.com will continue to be free, now in the preview phase, Hotmail will continue to operate, users can choose to go to Outlook.com under the current user name.

Some U.S. media reported that Hotmail service may be phased out in the next year.

Seeking breakthrough, blocking Gmail

Founded in 1996, Hotmail is known as a web email pioneer and is one of the first Internet email services supported by free advertising and advertising in the world. Microsoft announced the acquisition in early 1998 after the operation of Hotmail.com.

Moore insight and strategy firm analyst Patrick Moorehead told the U.S. weekly Computer Weekly that Microsoft is extremely desperate to get away from Hotmail.com, whose combination of features is very corny.

'Stale', Microsoft has paid the price. At the moment, Google's Gmail and Yahoo's Mailboxes, introduced in 2004, have taken control of the U.S. domestic market.

In the entire global email market, the pattern is one-third of the world. According to the latest statistics from comScore, the Internet market research firm in the United States, in June this year, Hotmail had more than 324 million unique visitors globally. This figure was about 290 million for Yahoo and 278 million for Gmail. However, only the number of Hotmail users dropped among the top three email services, while the number of Gmail users increased 17% over the same period of last year.

'Microsoft wants to stay strong,' said Dan Oltz, an analyst at Gabriel Consulting Group.

The market has been smell tit-for-tat flavor. Microsoft announced that Outlook.com does not serve tailored ads based on the content of user emails. This is a hit for Gmail, where tailoring ads to users based on their mail content is a feature of Gmail. Microsoft criticized Google's practice of violating the privacy of users.

Like Gmail, Outlook.com will also work with online file storage services. Oltz pointed out that the advantage of maintaining the e-mail service is only one of Microsoft's goals and the other is to improve the cloud application services, which will be Microsoft and Google's competition, an important 'battlefield.'

He said that Gmail.com is simply a simple customer service, but it is actually the gateway to Google's enterprise application services, and Outlook.com may upgrade to an enterprise application platform in the not too distant future.

He said the improved outlook backup utility.com will help attract more users to add cloud capabilities to the installed Microsoft Offcie office system, turning them into paid users.
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